Polyurethane Matte Coatings and Consumer Perception
Polyurethane matte coatings are becoming increasingly more popular among today’s consumers who are increasingly focused on all natural and organic products. As a result, brand owners, in an effort to differentiate their consumable goods, are looking to emphasize the perception of product quality through matte packaging which is often associated with the perception of natural-ingredient-based products. Aqueous matte coatings are manufactured to deliver a smooth, matte finish, while maintaining a high degree of color retention and offering several additional features and benefits.
Polyurethane Matte Coatings Offer a Unique Finish
Roymal’s custom polyurethane matte coatings are engineered to impart reduced gloss and a soft, luxurious feel, while also maintaining a high degree of color retention. This polyurethane coating technology and unique polymer design can help packaging professionals create a distinctive finish and provide a “natural” aesthetic to the product packaging. Roymal’s polyurethane matte coating performance, compared to existing matte coating alternatives in the marketplace, offer a distinct look, feel and performance.
The physical properties of polyurethane matte coatings promote a number of features and benefits valuable to converters, packagers, and brand owners, including:
- Low gloss
- Excellent clarity
- Consistent matting from all angles when viewing a package
- Pleasant aesthetics and a soft haptic feel
- Excellent print receptivity
- Heat-resistance suitable for use in further packaging assembly & processing
- Excellent mar resistance
- Superior UV resistance
Polyurethane matte coatings are designed for excellent wear and abrasion resistance on packaging films and surfaces. These coatings are engineered for application using conventional technologies and equipment. Aqueous matte coatings can be applied to printed substrates in either spot or complete package coverage. They offer excellent adhesion to ink, with high quality print definition that creates a smooth matte finish. Roymal’s custom matte coatings are applicable to numerous packaging markets and could be an attractive alternative to several existing options, including:
- Matte films (embossed and silica-filled polyolefin)
- Matte solvent based lacquers (silica based)
- Gloss packaging
For more information about custom aqueous matte coating technology, contact Roymal, Inc. by email at roymal@roymalinc.com or by phone at (603) 863-2410
